At Church Street Madness, you won't miss any of the college basketball action when you watch on a 40 foot Hi-Def Big Screen, or any of the other big screen TV's stationed along The Church Street District on the 16th and again on the 18th. All this intensity getting you a little hot and bothered? Cool down and take advantage of the Bud Light and Jim Beam drink specials, and food from some of the local Church Street restaurants.
With a DJ and the Coca Cola Interactive exhibit, you can bring the family and have something for everyone. Come play giant Jenga, virtual basketball, compete with the inflatable pop-a-shot, toss some cornhole, or just relax in any of the outdoor areas. March Madness watch parties are Thursday, March 16th 12pm-9pm and Saturday, March 18th from 11am-7pm on Church Street. Free entry and fun for the whole family included.
